At Pure Life, it’s not about us.
It’s about you.
Your story. Your love. Your unique bond with your child, your partner, your family.
We are here to capture those precious moments as they truly feel: warm, pure, and loving.
With a small, dedicated team of photographers, we create images that will continue to touch your heart.
Creating memories that truly last
Joke
Founder · Photographer · Creative force behind the scenes
Hi! I’m Joke, the face behind Pure Life Photography. What started as my personal dream grew into a warm team that works with the same dedication as I do.
After years of being an all-round photographer, I felt – when I was pregnant with my son Noah – that I wanted to focus on what really matters: life, new beginnings, the love between parent and child.
My own maternity photoshoot, a gift from my best friend, gave me a sense of strength and connection that I have never forgotten. I want every mom to experience that feeling – that is what Pure Life stands for.
Today, I work behind the scenes on planning, image selection, and post-processing, and I still regularly pick up the camera myself. Together with my team, I ensure that every client feels welcome.
Sarah
Photographer · Warm soul with an eye for detail
Hello, I’m Sarah – mom of three young children and a photographer at Pure Life.
After a career as an engineer, I felt that my heart lay elsewhere: in capturing new life and cherishing intimate, vulnerable moments in images.
I have a special love for newborn babies and the early stages of parenthood – every small moment, no matter how brief, I find worth capturing.
My style is soft, natural, and focused on authenticity. Even if your baby cries for a moment or your child doesn’t want to cooperate right away: I take my time. Patience and a relaxed atmosphere are my greatest tools.
Besides photography, I have a great love for horses, traveling, and the outdoors. I am proud to be part of the Pure Life team – we share the same vision: photography should be soft, loving, and real.
Saskia
Photographer – creative thinker – people person at heart
Hello! I’m Saskia, mom of two daughters, and I live with my boyfriend in Steenokkerzeel, near Vilvoorde.
I am spontaneous, creative, and love variety – no two days have to be the same for me.
My love for photography started in my youth and has only grown since then. Today, I enjoy working as a photographer, with a focus on people and their stories. I love capturing families and children as they truly are: pure, playful, and connected.
What can you expect when you stand before my lens? A relaxed atmosphere, plenty of patience, and a shoot where you can be completely yourself. I find it important that you feel good – you can always see that reflected in the photos.
I am very happy to be part of the Pure Life Photography team. Together, we ensure that your memories are captured in a warm, authentic way.
