A while ago, through a very fun Facebook group for women entrepreneurs, I was introduced to Nicky, the owner of pop-up and shop With Baby Love.

With Baby Love is a concept store, started in 2017, with fun Belgian brands for hip moms and their babies. Since October 2019, a pop-up store can also be found in Dendermonde. Following that, With Baby Love also offers a birth list, catering to today’s busy schedules. In doing so, Nicky offers a very fine service. In fact, she will come to your home with fun goodies and guide you through the fun, yet challenging task of making a birth list. When drawing up the birth list, feel free to think out of the box, as you can put anything on it, think second-hand stuff, new, photo shoots, baby spa, a voucher for me-time for the mom 🙂 … Anything you think of is possible.

Together with Nicky, I have already organized a fun newborn photoshoot give-away, organized a photo day with Sinterklaas, newborn photoshoots by Pure Life photography may be available through birth frames and there may be more fun collaborations in the future! So I had no choice but to take a fun photo shoot of her pop-up store and write a nice blog article about With Baby Love! I made a fun video of the results, which can be found below.

Nicky’s mission is to encourage people to seek out brands from their neighborhood and buy more Belgian. It is a conscious decision to go for almost exclusively Belgian brands. This, of course, I can only welcome!

Unfortunately, the pop-up store is already closing its doors at the end of January 2020, so be sure and check it out before it’s too late. The pop-up store can be found at Vlasmarkt 33/6, 9200 Dendermonde, and it is open from Wednesday to Saturday (except during the holiday season). Of course, the webshop will remain open and it will be possible to place orders there 7/7 – 24/24.

Nicky is also currently running a really cool promotion! Can you convince a friend to list at With Baby Love, then you get 50 euro shopping budget and your friend an extra welcome box :-)! If that isn’t a top-notch gift!

So be sure to take a look at With Baby Love’s website, the ideal place for a maternity gift or last-minute Christmas gift!

This is how you can contact Nicky Malfliet:


Joke takes beautiful pictures herself in a situation where she has to work with children, who honestly are a bit unpredictable anyway. She captures pure photos which makes me recommend her to everyone!

Plus: She is always enthusiastic and everything with a smile!

By Nicky Malfliet, owner With Baby Love

Are you interested in a photo shoot of your concept store yourself? If so, be sure to contact me! I help with much love and pleasure!

Joke Van Eeghem
info@purelifefotografie.be / 0478 16 44 98